Story Retail Concept

This Tuesday’s trip was to Story Retail Concept store, a store that “takes the point of view of a magazine, changes like a gallery and sells things like a store”, according to their website. In partnership with Coty, a French beauty company founded by François Coty and is responsible for a wide variety of beauty brands, such as Clairol, OPI, and System Professional. They have even worked with designers and celebrities like Michael Kors, Miu Miu, and Katy Perry to create fragrances and other beauty products.

When I visited, the concept was called Beauty Story. Everything in the store had to do with some process of a beauty routine from cleansing and skin care to actual makeup to items for the experiences, like satin or fuzzy robes. Being a connoisseur of the finer things, Story Retail had several items that really interested me. Perhaps if I wasn’t currently living off of dreams and wishes, I would have bought a few things.

Fortunately, I didn’t have to break the bank. They had three interactive areas that gave you free products in exchange for posts on instagram or tumblr. I was able get three Rimmel London Stay Matte Liquid Lip Colours in 830 Blue Iris (a friend got two and gave me one), 820 Heartbeat, and 810 Plum This Show. I also got Covergirl Vitalist Healthy Elixir foundation in shade 760 and Sally Hansen Miracle Gel in 494 Love Me Lilac.

The store was really cool! I want to go back to see their next concept!!

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