I spent my Halloween morning at ELBOWGREASE, a contemporary athletics apparel company based in Manhattan, down the street from the Kent State Studio. We talked the president, Vince Winters, and he described his background and how the company was founded. Though he studied art in college, he stressed the importance of learning the business side of running a company. Concepts like Search Engine Optimization (SEO) and services like Google Analytics or Adsense are only a few of the things that Winters had to learn about to become a successful entrepreneur. I was inspired to further develop a plan to reach my career goals.